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GW012: For the LOVE of Humankind: Sustainable Fundraising with Larry Johnson

Sustanainble Fundrasing Larry Johnson, giving warriors, givingwarriors

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EVER WONDER HOW SIX-FIGURE AND MILLION-DOLLAR GIFTS HAPPEN?

They happen because donors want to make them. They happen because the fundraisers who cultivate and solicit these donors have adopted the right mental perspective—the right paradigm.

Eight Principles enables and empowers fundraisers, both volunteer and professional alike, to adopt the mindset that sees donors as people—like themselves—who want to invest in a worthwhile cause or organization.

On the show today, we have Larry Johnson – author of the award-winning book, The Eight Principles of Sustainable Fundraising.  Larry believes in the power of relationships, in the power of philanthropy, to create a better place and transform lives.

Today, Larry talks about building a long term relationship with donors of non profit programs. He talks about the paradigm shift that is necessary to develop a culture of philanthropy within the organization.

He talks about the real meaning of investors.

Articulation of your mission statement is the key – expressing the organization’s vision in a concise, meaningful way will be appreciated by the people who wish to invest in it.

Learn to look at how people are looking at your program. Think carefully of how to approach the people waiting to support you.

Philanthropy is bilateral. It affects the giver and the receiver in different ways. Ideally, the goals of the donor and the organization should align. Only then is a partnership formed.

Donors put their faith into the mission – they become emotionally committed to the success of the program.

This is the turning point – fundraising is about putting more than just money into a mission. This, Larry says, is where leadership, support, sustainability and transformation come from.

IN THE CONVERSATION, YOU WILL LEARN:

~ The target audience for The Eight Principles of Sustainable Fundraising

~ What is the #1 DIFFICULTY that all organizations face while fundraising?

~ The Culture of Philanthropy, defined by Larry Johnson

~ “Donors are the drivers.”

~ Is fundraising a transaction?

~ Why it is important to frame your MISSION STATEMENT in a clear, meaningful way.

~ The ELASTICITY of philanthropy

~ More time spent on PLANNING means less time spent in the emergency room.

~ Why DIVERSIFYING your funding sources will benefit your program.

~ Fundraising – a surgical, deliberate activity.

GW TRANSFORMATION:

Larry believes that his work is his calling. He loves to see people grow together and build better communities.

His experiences have made him realize that the world has many more shades of grey than he would have thought, 25 years ago.

He also believes with all his heart, that there is no reason that any non-profit cannot develop a sustainable, scalable revenue stream – irrespective of size!

LARRY’S RECOMMENDATIONS:

The Eight Principles of Sustainable Fundraising by Larry Johnson (2011)

CONNECT WITH LARRY:

http://www.TheEightPrinciples.com

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​”Whatever Good Things We Build End Up Building Us.” – Jim Rohn-​

Thank you for tuning in, and see you in the next conversation!

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